All Roads Lead to Rome
The old saying that “all roads lead to Rome” is a good one, especially for building my web presence. Let's face it, we're all trying hard to get the SEO and authority juice to pimp ourselves up, myself included.
But it all begins with your domain and your online presence. This is why you need to have a solid strategy for how to share your photos, writings, and other creative endeavors. They should all lead back to your domain.
Every single one of them should have a link back to where the canonical (original) post is. You should siphon off the SEO and authority juju from Medium, Tumblr, Flickr, Mastodon, etc back to your site.
Your site is a haven where you can never be kicked off. Never. Even if they ban your work and posts elsewhere, your original content will live on.
Always control your art, and your writing, and stop giving away your hard work for free. Remember, this is supposed to be a mutually satisfying exchange, not an exploitative one.